Loyalty solution

Loyalty process in customer relationship

Bitaka, a privileged partner of your loyalty strategy, will accompany you throughout your loyalty project.

THE CONCEPTION OF LOYALTY PROCESS

  • The establishment of loyalty program for customer relationship is no longer a business trend, but a necessity to the relational strategy in which the company wants to evolve.
  • Bitaka opens you doors of this new approach, which will lead you to a strategic vision, enabling daily proximity. We offer you opportunity to define the relevant strategy to your business environment and thereby to design the loyalty program suited to your needs.

THE IMPLEMENTATION

  • To switch between strategic dimensions to operational dimensions requires depth knowledge of loyalty process implementation. We offer you the opportunity to discover the hidden environment of different reading data and / or information.
  • Promote customer data, apply geo-marketing, set up a smart data warehouse, will significantly develop your customer relations system: thus you will anticipate their expectations and needs. They will also be informed about promotions and bargains that interest them. Formality to make customer loyal will become a targeted, accurate, cost-effective loyalty concept.

EXPLOITATION

  • Your information system will move from a passive to an active mode thanks to programs and loyalty tools formatting.
  • The exploitation process goes through loyalty cards (smart, bar code, magnetic ...) edition.
  • The traditional or classic cards difference is based on application related to management cards in front office and back office.
  • The customer loyalty is due to his satisfaction before, during and after the act of purchasing and not only at the moment of purchase to receive just a few points.

LOYALTY CARDS MANAGEMENT

Winning a customer is good, but it is mutch better to keep him loyal. Some people say that making a customer loyal costs 4-5 times less expensive than conquering a new one .In addition 80% of the revenue is achieved by the 20% of loyal customers.

The current technology allows us to provide you a customized loyalty system of highest level, thanks to all type of cards.

To reward purchases of each customer, the loyalty card saves consumptions on a point’s account, this account entitled to rewards and discounts on purchases.

But the importance of adopting a system of loyalty must go beyond mere calculating points. The loyalty card provides accurate information about its customers, their buying behavior, and post-purchase reactions.